What you need to know about an MBA in digital marketing


  • What you need to know about an MBA in digital marketing

    A Master of Business Administration in digital marketing gives students the knowledge and digital expertise they need to produce high-quality online marketing campaigns. These specialized programs teach students how to plan, execute and monitor effective digital marketing strategies. Essentially, they help evolve creative and analytical thinkers from efficient marketing professionals to strategic, modern workers.

    Typical courses in a digital marketing graduate program

    Because digital marketing programs are highly focused, they offer plenty of courses that will help prepare you for your career. A handful of the topics you will cover through courses, workshops and tutorials include search engine optimization (SEO), pay per click (PPC), mobile marketing, copywriting, marketing analytics, planning, social media and content management.

    Popular career options in digital marketing

    Whether you decide to go for a certain specialization, there are plenty of job opportunities available for digital marketing graduate students. A handful of the careers you can pursue immediately after graduating – or a bit farther into your career – include:

    • Marketing manager
    • Advertising manager
    • Marketing director
    • Chief Marketing Officer (CMO)

    According to the U.S. Bureau of Labor Statistics, careers as advertising, promotions and marketing managers are expected to rise 10% between 2016 and 2026. This is likely due to the fact that more and more businesses want to expand their market share and maintain a strong online presence in order to compete and shine among their competitors. In today’s tech-heavy world, it’s no wonder organizations want to make their functions increasingly digital.

    Digital marketing programs you might look into

    As we’ve covered, digital marketing is a highly niche business program. Not many schools offer master’s degrees in digital marketing. While this is ultimately a positive – as it’s not a dime-a-dozen degree – it might be tricky to find the right digital marketing program to meet your needs. If you need a jumping-off point of programs to consider, you can check out this list of some excellent digital marketing master’s degrees:

    • New York University Stern School of Business’s full-time MBA in Digital Marketing
      • Sample courses: Advertising Management, Design and Development of Web and Mobile Applications, New Media in Marketing, Search and the New Economy, Social Media for Brand Management
    • North Dakota State University‘s MBA with a specialization in Digital Marketing
      • Electives: Creating and Marketing Innovations, Marketing Analytics and Customer Intelligence, Digital Marketing, Integrated Marketing Communications
    • University of Illinois at Urbana-Champaign‘s online MBA in Digital Marketing
      • Option to select two of three advanced leadership pathways: digitization, innovation or globalization

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